2 options
Contagious : why things catch on / Jonah Berger.
- Format:
- Book
- Author/Creator:
- Berger, Jonah, author.
- Language:
- English
- Subjects (All):
- New products.
- Consumer behavior.
- Popularity--Economic aspects.
- Popularity.
- Consumer Behavior.
- Choice Behavior.
- Medical Subjects:
- Consumer Behavior.
- Choice Behavior.
- Physical Description:
- 1 online resource (viii, 244 pages) : illustrations
- Edition:
- First Simon and Schuster hardcover edition.
- Other Title:
- Why things catch on
- Place of Publication:
- New York : Simon & Schuster, ©2013.
- System Details:
- text file
- Summary:
- Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
- Contents:
- Why things catch on
- Social currency
- Triggers
- Emotion
- Public
- Practical value
- Stories.
- Notes:
- Includes bibliographical references (pages 215-233) and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
- ISBN:
- 9781451686593
- 1451686595
- Publisher Number:
- 99984024487
- 99954265721
- Access Restriction:
- Restricted for use by site license.
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