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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Eyal, Nir, author.
- Hoover, Ryan (Ryan K.), author.
- Language:
- English
- Subjects (All):
- New products.
- Consumer behavior.
- Consumers' preferences.
- Physical Description:
- 1 online resource (242 pages) : illustrations
- Place of Publication:
- New York, New York : Portfolio/Penguin, 2014.
- System Details:
- text file
- Contents:
- The habit zone
- Trigger
- Action
- Variable reward
- Investment
- What are you going to do with this?
- Case study : the Bible app
- Habit testing and where to look for habit-forming opportunities.
- Notes:
- Includes bibliographical references (pages 225-242).
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
- ISBN:
- 9780698190665
- 0698190661
- Publisher Number:
- 99984025082
- Access Restriction:
- Restricted for use by site license.
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