Changing the game : my career in collegiate sports marketing / Jim Host with Eric A. Moyen.

Format:

Book

Author/Creator:

Host, Jim, 1937- author.

Contributor:

Moyen, Eric A., 1974- other.

Language:

English

Subjects (All):

Host, Jim, 1937-.

Host, Jim.

Sports--United States--Marketing.

Sports.

Radio broadcasting of sports.

United States.

Marketing.

Radio broadcasting of sports--United States.

Television broadcasting of sports--United States.

Television broadcasting of sports.

College sports--Economic aspects--United States.

College sports.

College sports--Economic aspects.

Sports--Marketing.

Genre:

Autobiographies.

Physical Description:

xi, 247 pages : illustrations, portraits ; 24 cm

Place of Publication:

Lexington : The University Press of Kentucky, 2020.

Summary:

"Many Kentuckians, especially those involved in intercollegiate athletics, have heard the name Jim Host. But few, even those influenced by his professional accomplishments, know his full story. Host played a crucial role in the development of collegiate sports. Taking on numerous responsibilities, including major roles in sports broadcasting, marketing, real estate, higher education, and politics, he always maintained sports as a priority and worked to increase the exposure of collegiate sports. Enrolling at the University of Kentucky in 1955 on one of the first two baseball scholarships offered by the institution, Host went on to sign with the Chicago White Sox as a pitcher where he spent one year before suffering a career-ending shoulder injury. In 1971, following a successful real estate business and a stint in Governor Louie B. Nunn's administration, Host began what would eventually become Host Communications, Inc, bringing together some of the best in sports marketing and broadcasting. After purchasing the radio broadcasting rights in 1974 to University of Kentucky football and basketball games, his company then secured the rights to create the NCAA Radio Network to broadcast the men's college basketball tournament. In 1983, Host and his team introduced what became known as the NCAA's Corporate Partner Program and in 1985, the first collegiate corporate marketing program was implemented. Employing companies such as Gillette, Valvoline, Pepsi, American Airlines, Pizza Hit, KFC, and Taco Bell to promote university athletic programs and the NCAA at large, Host changed the game of college sports marketing and dramatically escalated the revenue generated at universities across the country. In Changing the Game, Host, with the help of coauthor Eric A. Moyen, presents the first complete account of the entrepreneur's professional life. Host's influence on college sports is made evident as he tells stories of his involvement in sports radio, management, broadcasting, marketing, and more, highlighting important figures in Kentucky's sports history and his interaction with them along the way. Host's firsthand description gives an exclusive detailed perspective and allows the readers access into the moments that helped shape the fans' experience"-- Provided by publisher.

Contents:

1 Preface

2 Growing Roots

3 Chasing Dreams

4 In Search of a New Dream

5 Exploring Life in Politics

6 Running for Office and Running a Business

7 Business in the Bluegrass and Beyond

8 Working in an Ever-Changing Environment

9 The NCAA and Corporate Sponsorships

10 Back to Kentucky and Bundled Rights

11 The Solid South

12 Surviving an Era of Crisis

13 My Last Great Pitch for the NCAA

14 A Time of Transition

15 The KFC Yum! Center

16 Epilogue.

Notes:

Includes index.

ISBN:

9780813179551

0813179556

OCLC:

1132282233