1 option
PepsiCo, marketing opportunities, and creativity.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- PepsiCo, Inc.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (5 min., 1 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2015.
- Language Note:
- Closed-captions in English.
- System Details:
- video file
- Summary:
- This chapter of AMA TV focuses solely on content marketing. Should marketers create one master "content bible" as a point of reference? When are the right times to use content marketing?
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8668-0
- 9781473986688
- OCLC:
- 1001600085
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.