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Nonprofit marketing narratives, relationship marketing, and future consumers.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Nonprofit organizations--Marketing.
- Nonprofit organizations.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 17 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2012.
- Language Note:
- Closed-captions in English.
- Summary:
- Marketers occasionally are assigned to address harrowing events for the companies they represent. In this episode, AMA TV looks at utilizing shrewd marketing to help non-profits maintain their tax status.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Jeffrey Hayzlett.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8629-X
- 9781473986299
- OCLC:
- 1001624552
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