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Nostalgia marketing, social media marketing, and intuition.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 9 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2011.
- Language Note:
- Closed-captions in English.
- Summary:
- Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, David Krajicek, Lisa Wilson.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8608-7
- 9781473986084
- OCLC:
- 1001690640
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