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Military recruiting, incentive programs, and customer analytics.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Advertising--Recruiting and enlistment.
- Advertising.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 33 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2013.
- Language Note:
- Closed-captions in English.
- Summary:
- How does the military use marketing tactics to foster soldier recruitment? AMA finds a program that is high-tech, hands-on, and multi-platform.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Paul Gordon.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8600-1
- 9781473986008
- OCLC:
- 1001670547
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