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MoMA, personal brands, and purchase journeys.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Museum of Modern Art (New York, N.Y.).
- Museums--Marketing.
- Marketing--Case studies.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 19 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2012.
- Language Note:
- Closed-captions in English.
- Summary:
- Marketing museums demonstrates the challenge of selling a product that is viewed as old-fashioned, or just old. MoMA demonstrates that a fresh approach can be applied anywhere in this episode of AMA TV.
- Participant:
- Presenters, Randell Mauricio, Florian Kahlert.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8620-6
- OCLC:
- 1001600311
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