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Marketing research, methodologies, and teamwork.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing research.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (7 min., 22 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2012.
- Language Note:
- Closed-captions in English.
- Summary:
- AMA TV analyzes various approaches to data collection and marketing research. It also asks if brand loyalty and social media groups bias survey data, and if potential bias even matters.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Keith Phillips.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8626-5
- 9781473986268
- OCLC:
- 1001651119
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