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Marketing strategy and tourism.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Internet marketing.
- Social media.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (5 min., 12 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- AMA TV explores the world of social media marketing. Guest speakers Dave Kerpen and Allison Talamantez explain that companies need to expand beyond only seeking "likes" on Facebook, and they discuss how to find a reputable champion to be a brand ambassador.
- Participant:
- Presenters, Allison Talamantez, Dave Kerpen.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8664-8
- 9781473986640
- OCLC:
- 1001670328
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