1 option
McDonalds, sustainability, and promotions.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- McDonald's Corporation.
- Branding (Marketing).
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (7 min., 5 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2012.
- Language Note:
- Closed-captions in English.
- Summary:
- AMA TV takes a positive approach to brand marketing. This episode highlights the negative-elimination perspective that McDonald's and Hyundai employed in separate campaigns to revitalize their company image.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8636-2
- 9781473986367
- OCLC:
- 1001600255
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.