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Anthropomorphic marketing.
- Format:
- Video
- Series:
- SAGE video tutorials.
- SAGE video tutorials
- Language:
- English
- Subjects (All):
- Internet marketing.
- Online social networks--Economic aspects.
- Online social networks.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (8 min., 9 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Dr Stephan Dahl discusses how companies can use anthropomorphic advertising on social media as a marketing tool. He explains how this type of marketing creates a new type of relationship between the company and the consumer. He also suggests that this type of marketing could be used to circumvent common advertising regulations.
- Participant:
- Presenter, Stephan Dahl.
- Notes:
- Description based on online resource; title from home page (viewed on February 19, 2016).
- ISBN:
- 1-4739-6739-2
- 9781473967397
- OCLC:
- 1001648632
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