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Intel, customer experience innovation, and targeted promotion.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (4 min., 11 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2013.
- Language Note:
- Closed-captions in English.
- Summary:
- This episode of AMA TV focuses on current and upcoming customer needs. First are a series of insights from futurist Brian David Johnson, then an examination of how an organization can improve the customer experience by reviewing currently available data.
- Participant:
- Presenter, Eva Kovacs.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8646-X
- 9781473986466
- OCLC:
- 1001625572
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