1 option
King Arthur Flour, market targeting and social media platorms.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (3 min., 52 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2014.
- Language Note:
- Closed-captions in English.
- Summary:
- This installment of AMA TV demonstrates how to turn a potential scandal into a positive and how to capture creative energy.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8648-6
- 9781473986480
- OCLC:
- 1001646203
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