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SAGE Video: Business and Management Available online

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Format:
Video
Contributor:
Mauricio, Randell, on-screen presenter.
Kovacs, Eva, on-screen presenter.
Series:
AMA-TV.
AMA-TV
Language:
English
Subjects (All):
Marketing.
Food industry and trade--Management.
Food industry and trade.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (6 min., 12 sec.)) : sound, colour.
Place of Publication:
Chicago, IL : American Marketing Association, 2013.
Language Note:
Closed-captions in English.
Summary:
This episode of AMA TV is all about food marketing opportunities. Learn about how one company plans to go to war against the egg, and about a marketing strategy competition that offers free chocolate to participants.
Participant:
Presenters, Randell Mauricio, Eva Kovacs.
Notes:
Description based on online resource; title from home page (viewed on July 14, 2016).
ISBN:
1-4739-8651-6
9781473986510
OCLC:
1001719487

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