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Eating habits, young entrepreneurs, and multicultural audiences.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Market segmentation.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (7 min., 4 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2012.
- Language Note:
- Closed-captions in English.
- Summary:
- This episode of AMA TV looks at the places marketers can effect change or make a misstep. Academic research acknowledges the suggestive power of advertising, requesting that "health choice" marketing be explored more, while other research demonstrates that multicultural campaigns have extra pitfalls to avoid.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Carlos Garcia.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8625-7
- 9781473986251
- OCLC:
- 1001646928
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