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Going viral, positioning and brand marketing.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Viral marketing.
- Branding (Marketing).
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 3 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2013.
- Language Note:
- Closed-captions in English.
- Summary:
- This segment of AMA TV examines online videos, internships, and positioning strategy. Online video viewing grows exponentially each year and can be a successful marketing tool. But getting returns on investment can be difficult - just as picking the right organization for an internship can be a gamble and a challenge.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8615-X
- 9781473986152
- OCLC:
- 1001693940
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