1 option
Disneyland and customer satisfaction.
- Format:
- Video
- Author/Creator:
- American Marketing Association, author, issuing body.
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing.
- Consumer satisfaction.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (4 min., 32 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2015.
- Language Note:
- Closed-captions in English.
- System Details:
- video file
- Summary:
- This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8665-6
- 9781473986657
- OCLC:
- 1001669915
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