1 option
E-readers, analytics, and big data.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Books--Marketing.
- Books.
- Consumer behavior.
- Marketing--Vocational guidance.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 3 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2013.
- Language Note:
- Closed-captions in English.
- Summary:
- In this chapter, AMA TV takes a look at book publishing and graduate school in the 21st century. Book publishers take data analysis to the ebook market, and AMA shares tips on how to pick the best graduate program for you.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8603-6
- 9781473986039
- OCLC:
- 1001647753
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