1 option
Content pillars.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (4 min., 53 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2014.
- Language Note:
- Closed-captions in English.
- Summary:
- AMA TV presents another episode of marketing updates. A popular department store chain launches a complex digital advertising campaign, and an analytics firm outlines how to generate customer loyalty.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8602-8
- 9781473986022
- OCLC:
- 1001718083
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.