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CVs, lead generation and customer engagement.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (3 min., 53 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- This chapter of AMA TV discusses how attention spans for marketing material are growing shorter. How can companies and content creators effectively vie for quality time with consumers?
- Participant:
- Presenter, Douglas Rushkoff.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8666-4
- 9781473986664
- OCLC:
- 1001625277
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