1 option
Chipotle, sustainability, and brand tracking.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Chipotle Mexican Grill, Inc.
- Social responsibility of business--Case studies.
- Social responsibility of business.
- Social marketing--Case studies.
- Social marketing.
- Marketing--Case studies.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (5 min., 44 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2011.
- Language Note:
- Closed-captions in English.
- Summary:
- One method for generating brand loyalty is to incorporate a philosophy and world perspective into a brand identity beyond the product itself. AMA TV presents the strategy employed by the Chipotle restaurant chain to bring focus to local agriculture.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, James Conrad.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8607-9
- 9781473986077
- OCLC:
- 1001692950
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