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A change of leader : the case of Apple.
- Format:
- Video
- Series:
- SAGE video case studies.
- SAGE video case studies
- Language:
- English
- Subjects (All):
- Apple Computer, Inc.
- Leadership--Case studies.
- Leadership.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (29 min., 11 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Using Apple as a case study, Dr. Scott Taylor discusses change in leadership and the effect it can have on a corporation. Apple's leader, Steve Jobs, built an emotional relationship with consumers and employees through his charismatic leadership. After his death, corporate and customer responses were very different.
- Participant:
- Academic, Scott Taylor.
- Notes:
- Description based on online resource; title from home page (viewed on February 17, 2016).
- ISBN:
- 1-4739-7488-7
- 9781473974883
- OCLC:
- 1001648410
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