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US health care, data security, loyalties and brand consistency.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Customer relations.
- Medical informatics--Security measures.
- Medical informatics.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (4 min., 39 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2014.
- Language Note:
- Closed-captions in English.
- Summary:
- This episode of AMA TV covers three areas of customer interest: identity theft, loyalty incentives, and brand consistency. AMA investigates the history behind health care security breaches, then discusses how to maintain customer involvement with incentives and direct communication.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Martyn Etherington, Paul Gordon.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8640-0
- 9781473986404
- OCLC:
- 1001651120
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