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Analytics, market forecasting, marketing efficiency modeling, and customer dynamics.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (3 min., 30 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2015.
- Language Note:
- Closed-captions in English.
- System Details:
- video file
- Summary:
- This episode of AMA TV examines a new envisioning of the customer-oriented newsletter from King Arthur Flour. The humble newsletter becomes a full-featured newsstand magazine.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8661-3
- 9781473986619
- OCLC:
- 1001720548
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