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Redskins football sponsorship.

SAGE Video: Business and Management Available online

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Format:
Video
Contributor:
Neirotti, Lisa Delpy, on-screen presenter.
Series:
SAGE video cases.
SAGE video cases
Language:
English
Subjects (All):
Washington Redskins (Football team).
Sports sponsorship.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (5 min., 12 sec.)) : sound, colour.
Place of Publication:
London, United Kingdom : SAGE Publications Ltd, 2016.
Language Note:
Closed-captions in English.
Summary:
Professor Lisa Delpy Neirotti outlines how the Redskins football team runs a successful sponsorship program. She also reflects on which of its practices can be applied to other businesses.
Participant:
Presenter, Lisa Delpy Neirotti.
Notes:
Description based on online resource; title from home page (viewed on July 15, 2016).
ISBN:
1-4739-8864-0
9781473988644
OCLC:
1001625631

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