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Political marketing.
- Format:
- Video
- Series:
- SAGE video tutorials.
- SAGE video tutorials
- Language:
- English
- Subjects (All):
- Marketing--Political aspects.
- Marketing.
- Communication in politics.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (13 min., 51 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s, and how marketing plays on the emotions of voters. He also stresses that more work is needed in candidate selection and regulation of political marketing.
- Participant:
- Presenter, Phil Harris.
- Notes:
- Description based on online resource; title from home page (viewed on July 18, 2016).
- ISBN:
- 1-4739-9233-8
- 9781473992337
- OCLC:
- 1001625418
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