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What is strategic marketing?
- Format:
- Video
- Series:
- Strategic marketing ; 1.
- Strategic marketing ; 1
- Language:
- English
- Subjects (All):
- Marketing.
- Strategic planning.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (32 min., 16 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Strategic marketing addresses the exchange between a company and its customers. Marketing influences the exchange of products and services, and the transfer of ideas and emotions. Marketing philosophies, portfolio analysis, and strategic marketing planning are discussed.
- Participant:
- Presenter, Kunal Basu.
- Notes:
- Description based on online resource; title from home page (viewed on July 19, 2016).
- ISBN:
- 1-4739-8150-6
- 9781473981508
- OCLC:
- 1001625290
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