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Strategic social marketing.
- Format:
- Video
- Series:
- SAGE video tutorials.
- SAGE video tutorials
- Language:
- English
- Subjects (All):
- Social marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (12 min., 16 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Jeff French discusses three main points about social marketing. First, marketing can create more effective social programs. Second, the core value for social marketing is creating value for citizens. Third, it is important to put the citizen at the core of all social program planning.
- Participant:
- Presenter, Jeff French.
- Notes:
- Description based on online resource; title from home page (viewed on February 19, 2016).
- ISBN:
- 1-4739-6357-5
- 9781473963573
- OCLC:
- 1001673141
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