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The new frontier of - social media.

SAGE Video: Business and Management Available online

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Format:
Video
Contributor:
Libb, Allie, on-screen presenter.
Kerpen, Dave, on-screen presenter.
Language:
English
Subjects (All):
Internet marketing.
Social media.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (44 min., 35 sec.)) : sound, colour
Place of Publication:
Chicago, IL : American Marketing Association, 2015.
Language Note:
Closed-captions in English.
Summary:
Dave Kerpen, founder and CEO of Likeable Local, presents an AMA webinar on social media marketing. He offers a list of guidelines for reaching a target audience, and he reminds viewers to keep it simple.
Participant:
Presenters, Allie Libb, Dave Kerpen.
Notes:
Description based on online resource; title from home page (viewed on July 18, 2016).
ISBN:
1-4739-8591-9
9781473985919
OCLC:
1001626020

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