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The place of interviews in market research.
- Format:
- Video
- Series:
- SAGE video tutorials.
- SAGE video tutorials
- Language:
- English
- Subjects (All):
- Interviewing in marketing research.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (23 min., 45 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.
- Participant:
- Presenter, Edward F. McQuarrie.
- Notes:
- Description based on online resource; title from home page (viewed on July 18, 2016).
- ISBN:
- 1-4739-8860-8
- 9781473988606
- OCLC:
- 1001625576
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