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The new frontier of - marketing.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (52 min., 50 sec.)) : sound, colour
- Place of Publication:
- Chicago, IL : American Marketing Association, 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers.
- Participant:
- Interviewer, Nancy Costopulos ; interviewee, Charlie Chappell.
- Notes:
- Description based on online resource; title from home page (viewed on July 18, 2016).
- ISBN:
- 1-4739-8592-7
- 9781473985926
- OCLC:
- 1001721241
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