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Social marketing : dying matters.
- Format:
- Video
- Series:
- SAGE video case studies.
- SAGE video case studies
- Language:
- English
- Subjects (All):
- Social marketing--Case studies.
- Social marketing.
- Terminal care--Marketing--Case studies.
- Terminal care.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (18 min., 21 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.
- Participant:
- Academic, Jeff French.
- Notes:
- Description based on online resource; title from home page (viewed on February 23, 2016).
- ISBN:
- 1-4739-6209-9
- 9781473962095
- OCLC:
- 1001695136
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