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The digital effect.

SAGE Video: Business and Management Available online

SAGE Video: Business and Management
Format:
Video
Contributor:
Golson, Kelly Jo, on-screen presenter.
Series:
SAGE video forum.
SAGE video forum
Language:
English
Subjects (All):
Internet marketing.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (29 min., 53 sec.)) : sound, colour.
Place of Publication:
London, United Kingdom : SAGE Publications Ltd, 2016.
Language Note:
Closed-captions in English.
Summary:
Kelly Jo Golson discusses digital marketing and the approach her company is taking in this area. Marketing is becoming increasingly digital, and companies have begun the necessary transition into the digital world. Golson discusses her company's restructuring, its emphasis on mobile marking and its digital marketing innovations.
Participant:
Presenter, Kelly Jo Golson.
Notes:
Description based on online resource; title from home page (viewed on July 15, 2016).
ISBN:
1-4739-9049-1
OCLC:
1001625027

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