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Small business management & marketing at Rathfinny Wine Estate.
- Format:
- Video
- Series:
- SAGE video in practice.
- SAGE video in practice
- Language:
- English
- Subjects (All):
- Small business--Management--Case studies.
- Small business.
- Small business--Marketing--Case studies.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (9 min., 56 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Mark Driver, co-owner of Rathfinny Wine, discusses the challenges of starting a business and transforming a product into a PDO, or product of designated origin. Starting a business requires capital and knowledge of your target market. To receive PDO designation, your product must follow a strict set of rules--but it will be protected by the European Union.
- Participant:
- Practitioner, Mark Driver.
- Notes:
- Description based on online resource; title from home page (viewed on February 24, 2016).
- ISBN:
- 1-4739-6506-3
- 9781473965065
- OCLC:
- 1001669762
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