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Strategic branding.
- Format:
- Video
- Series:
- Strategic marketing ; 4.
- Strategic marketing ; 4
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (34 min., 38 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Strategic branding is arguably the most importance part of the discipline in both consumer and industrial markets. What brands are, how they are built, and their importance is covered.
- Participant:
- Presenter, Kunal Basu.
- Notes:
- Description based on online resource; title from home page (viewed on July 18, 2016).
- ISBN:
- 1-4739-8153-0
- 9781473981539
- OCLC:
- 1001696511
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