1 option
Pricing.
- Format:
- Video
- Series:
- SAGE video experts.
- SAGE video experts
- Language:
- English
- Subjects (All):
- Pricing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (42 min., 34 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricing of luxury goods.
- Participant:
- Presenter, Kent B. Monroe Ph.D.
- Notes:
- Description based on online resource; title from home page (viewed on June 20, 2016).
- ISBN:
- 1-4739-8851-9
- 9781473988514
- OCLC:
- 1001647718
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