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New product development.
- Format:
- Video
- Series:
- SAGE video experts.
- SAGE video experts
- Language:
- English
- Subjects (All):
- New products.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (19 min., 54 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Jelena Spanjol discusses a variety of issues surrounding the topic of new product development. She explains the differences in product development between small and large companies, then presents an overview of her research and other research in the field.
- Participant:
- Presenter, Jelena Spanjol Ph.D.
- Notes:
- Description based on online resource; title from home page (viewed on June 20, 2016).
- ISBN:
- 1-4739-8850-0
- 9781473988507
- OCLC:
- 1001714218
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