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Marketing and social responsibility.
- Format:
- Video
- Series:
- Strategic marketing ; 6.
- Strategic marketing ; 6
- Language:
- English
- Subjects (All):
- Marketing.
- Social responsibility of business.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (33 min., 33 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Corporate social responsibility can cover topics from cleaning up environmental damage to responding to lawsuits. The societal criticism surrounding these events can seriously harm companies. Marketing characteristics, the marketing characteristic study, and product classification are discussed.
- Participant:
- Presenter, Kunal Basu.
- Notes:
- Description based on online resource; title from home page (viewed on July 18, 2016).
- ISBN:
- 1-4739-8155-7
- 9781473981553
- OCLC:
- 1001718112
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