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Marketing in emerging markets.
- Format:
- Video
- Series:
- SAGE video experts.
- SAGE video experts
- Language:
- English
- Subjects (All):
- Marketing--Developing countries.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (33 min., 17 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Jagdish Sheth gives his perspective on marketing to emerging markets. He discusses the shortcomings of past international marketing efforts and makes several recommendations for marketing in emerging economies.
- Participant:
- Presenter, Jagdish Sheth.
- Notes:
- Description based on online resource; title from home page (viewed on July 15, 2016).
- ISBN:
- 1-4739-8849-7
- 9781473988491
- OCLC:
- 1001625026
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