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Making Quiznos hot and toasty again.
- Format:
- Video
- Series:
- SAGE video forum.
- SAGE video forum
- Language:
- English
- Subjects (All):
- Quizno's Corporation.
- Branding (Marketing).
- Organizational change.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (22 min., 51 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Quizno's CMO Susan Lintonsmith delivers a conference presentation about revitalizing an established brand. Her discussion covers the history and the evolution of the Quizno's restaurant chain, including their missteps and marketing strategies over the years.
- Participant:
- Presenter, Susan Lintonsmith.
- Notes:
- Description based on online resource; title from home page (viewed on July 15, 2016).
- ISBN:
- 1-4739-9038-6
- 9781473990388
- OCLC:
- 1001600449
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