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Leveraging the brand.
- Format:
- Video
- Series:
- Strategic marketing ; 5.
- Strategic marketing ; 5
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (42 min., 53 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Companies should use brand management to influence the interaction between brands and marketing. The intersection between growth and brand strategy, brand loyalty, and global branding are discussed.
- Participant:
- Presenter, Kunal Basu.
- Notes:
- Description based on online resource; title from home page (viewed on July 18, 2016).
- ISBN:
- 1-4739-8154-9
- 9781473981546
- OCLC:
- 1001695548
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