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Leveraging thought leadership to penetrate the C-suite.
- Format:
- Video
- Series:
- SAGE video forum.
- SAGE video forum
- Language:
- English
- Subjects (All):
- Leadership.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (36 min., 31 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the 'Manufacturing and Distribution Monitor,' a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey and marketing strategies.
- Participant:
- Presenter, Andre Lerman.
- Notes:
- Description based on online resource; title from home page (viewed on July 15, 2016).
- ISBN:
- 1-4739-9039-4
- 9781473990395
- OCLC:
- 1001624972
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