1 option
Idea generation.
- Format:
- Video
- Series:
- SAGE video shorts.
- SAGE video shorts
- Language:
- English
- Subjects (All):
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (4 min., 14 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Jelena Spanjol explains the concept of idea generation. She provides concrete examples of how idea generation can offer benefits, ranging from in-flight dining to the surgeon's table.
- Participant:
- Presenter, Jelena Spanjol.
- Notes:
- Description based on online resource; title from home page (viewed on July 15, 2016).
- ISBN:
- 1-4739-8880-2
- 9781473988804
- OCLC:
- 1001600448
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