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Global marketing strategy.
- Format:
- Video
- Series:
- SAGE video tutorials.
- SAGE video tutorials
- Language:
- English
- Subjects (All):
- Export marketing--Management.
- Export marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (22 min., 37 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Salah Hassan provides an outline for establishing an effective global marketing procedure. His presentation combines his own research with the successful practices of multinational organizations.
- Participant:
- Presenter, Salah S. Hassan.
- Notes:
- Description based on online resource; title from home page (viewed on July 18, 2016).
- ISBN:
- 1-4739-8060-7
- 9781473980600
- OCLC:
- 1001689061
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