1 option
Gillette : stimulating primary demand in emerging economies.
- Format:
- Video
- Series:
- SAGE video cases.
- SAGE video cases
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Supply and demand.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (15 min., 1 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?
- Participant:
- Presenter, Salah S. Hassan.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-7998-6
- 9781473979987
- OCLC:
- 1001696510
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