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Foods and brands that matter - serving the needs of cultures and consumers around the world.
- Format:
- Video
- Series:
- SAGE video forum.
- SAGE video forum
- Language:
- English
- Subjects (All):
- Kellogg Company.
- Branding (Marketing).
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (39 min., 51 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Using Kellogg's as his focus, marketing executive Mike Mickunas explains how important it is for companies to remain humble and open to customers. He traces the history of the Kellogg Company and shows how the company restructured after hitting a period of stagnation.
- Participant:
- Presenter, Mike Mickunas.
- Notes:
- Description based on online resource; title from home page (viewed on July 15, 2016).
- ISBN:
- 1-4739-9044-0
- 9781473990449
- OCLC:
- 1001625574
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