1 option
Customer centricity.
- Format:
- Video
- Series:
- Strategic marketing ; 2.
- Strategic marketing ; 2
- Language:
- English
- Subjects (All):
- Customer relations.
- Strategic planning.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (44 min., 41 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Strategic management and customer centrality can be beneficial for companies if used effectively. Customer-centric companies are believed to deliver superior value and achieve strategic objectives more easily. The themes of customer centrality can be split into two domains, macro and micro, covering the company as a whole and the target market.
- Participant:
- Presenter, Kunal Basu.
- Notes:
- Description based on online resource; title from home page (viewed on July 18, 2016).
- ISBN:
- 1-4739-8151-4
- 9781473981515
- OCLC:
- 1001600450
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