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Creativity.

SAGE Video: Business and Management Available online

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Format:
Video
Contributor:
Unsworth, Kerrie, interviewee.
Series:
SAGE video experts.
SAGE video experts
Language:
English
Subjects (All):
Creative ability in business.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (44 min., 27 sec.)) : sound, colour.
Place of Publication:
London, United Kingdom : SAGE Publications Ltd, 2016.
Language Note:
Closed-captions in English.
Summary:
Academic Kerrie Unsworth describes the different types of creativity, then delves into the relationship between business and creativity. Businesses value creativity, but this value is in tension with the desire for efficiency, stability, and perfection. Unsworth also identifies the difficulties of studying creativity in an academic context.
Participant:
Academic, Kerrie Unsworth.
Notes:
Description based on online resource; title from home page (viewed on February 25, 2016).
ISBN:
1-4739-5427-4
9781473954274
OCLC:
1001675033

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