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Developing consumer goods.
- Format:
- Video
- Series:
- SAGE video case studies.
- SAGE video case studies
- Language:
- English
- Subjects (All):
- New products.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (4 min., 26 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.
- Participant:
- Presenter, Jelana Spanjol Ph.D.
- Notes:
- Description based on online resource; title from home page (viewed on June 20, 2016).
- ISBN:
- 1-4739-8881-0
- 9781473988811
- OCLC:
- 1001721238
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